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Media Business

Ameesha Patel in Pakistani Commercial of Soya Supreme Cooking Oil

Amisha_PatelMany companies in Pakistan are seeking Bollywood Stars for their Commercials, Thats the reason , Ameesha Patel bollywood actress is going to cast in commercial of Pakistan’s biggest cooking oil Soya Supreme Oil. Ameesha Patel has returned from Bangkok where she did ad shoot last week for the upcoming brand’s promotion as add is directed by film director Soham Shah.

Sources revealed that actress Ameesha Patel was recently seen at the Mumbai International Airport as she has returned from Bangkok after shooting of an ad of Soya Supreme cooking oil. As we have also seen that some of the Pakistani brands named as Lux, Pepsi, Coke, Firdous Lawn, Faraz Manan’s Crescent Lawn and many others have endorsed by Bollywood celebrities as well as Q-Mobile have also endorsed by different Indian celebrities including Kareena Kapoor, Aditya Roy Kapoor and currently Arjun Kapoor.

Ameesha Patel is an Indian actress who appears in mainly Bollywood movies and also in Telugu films. Making her acting debut in the blockbuster Kaho Naa Pyar Hai.

Born:         June 9, 1976 (age 38), Mumbai, India
Height:     1.59 m
Siblings:   Ashmit Patel
Parents:   Asha Patel, Amit Patel


ARY News has recorded its biggest ratings in UK

According to the UK audience measuring body BARB, ARY News has recorded its biggest ratings for a long time by crossing over half a million viewers in the latest weekly data reach. The ratings were so high that some other bigger entertainment channels just couldn’t stand a chance in front of ARY News which delivered 557,000 viewers for the week ending on August 17th.

arynews-ukAfter becoming the game changer in the media industry this Ramadan,  ratings reveal that ARY is also heading the news channels ratings and has outshined all the other leading news channels. And the latest feather in the channel’s cap is that besides being the top news channel of the country, it has also managed to cross half-million reach in UK.

The archrival Geo lost massively with 321,000 viewers, about half of the audience of ARY News. On the other hand, other popular new channels like NDTV had 205,000 viewers, Aaj Tak 185,000 viewers and Samaa TV with 167, 000 viewers.

Amir Liaqat captured the Pakistani TV Channels in Ramadan
Dr. Amir Liaqat Now is performing in TV Commercials. in RAMDAN 2014, Dr. appear in 5 following TVCs.
Dr Amir Liaqat is also conducting the Leading Ramadan Transmission at Express News this Ramdan

a)  TULLO Banaspati

b)  OLX.com.pk

c)  Q Mobile

d)  Qarshi Jam-e-Shereen

e)  Surf Excel


Pakistan’s newest most expensive film, Yalgaar

Producer and Writer of  Pakistani movie Waar, Dr Hassan Rana directs, writes and produces upcoming movie Yalgaar. It is an action movie (just like Waar), stars Shaan (just like Waar) and is expected to be the most expensive movie till date; so it might turn out to be just another ‘Waar’.

According to sources the budget of Yalgaar will around 50 crores have been invested in the venture while Waar was a 20-crore venture. The producer Dr Rana is aiming for higher box office numbers (than Waar) this time around.


Shooting for the film is about half way through and Shaan, Adnan Siddqui play the characters of SSG Commandos and newcomer Aliyezah will be seen opposite Siddiqui as his wife. Humayun Saeed, Ayesha Omer, Bilal Ashraf and Sana Bucha’s characters are not yet known.

With an ongoing operation in North Waziristan, audiences are receptive to army-based. Let’s hope the movie exceeds expectations and is somewhere close to Alpha Bravo Charlie or Sunehray Din.

Siddiqui was excited to be part of the film and regretted his decision to turn down Waar.

Check out: Rejecting Waar was a big mistake: Adnan Siddiqui

“My role has all shades of patriotism embedded into it,” Siddiqui revealed, ““Dubai based actress Aliyezah is playing my wife in the film. She is Dr Hassan’s discovery and has done acting course from New York and will be a good addition to our industry.”

Earlier, reports of Waar’s director Bilal Lashari accusing his producer (Dr Rana), of not being fair, were doing rounds. Lashari was upset about not getting his due share from the film’s profit but Rana turned down the allegations suggesting that Lashari had earlier agreed upon Rs15 million but later on asked for 25% share in profits.

Check out: Bilal Lashari wages ‘Waar’ against film producer
Cast: Shaan, Humayun Saeed, Adnan Siddiqi, Ayesha Omar, Bilal Ashraf, Sana Bucha and Aliyezah.
Producer, writer and director: Dr Hassan Rana )

Steven Spielberg is set to produce a live-action series based on the Halo video game

Microsoft closes Xbox TV production unit

Xbox Entertainment Studio will close by the end of the year, Xbox chief Phil Spencer told employees in an email.
The firm employs 127,000 globally, including 3,500 staff in the UK.

Microsoft’s plan to compete with Netflix and Amazon by producing its own TV shows has come to an early end, as the firm announces 18,000 job cuts.

The studio launched to great fanfare in 2012, having secured Steven Spielberg to produce a spin-off of the military-themed sci-fi video game, Halo.

That show will go ahead, despite the studio’s closure, Microsoft said.

Five other shows had been given the green light, and a further 11 were in development.

Steven Spielberg is set to produce a live-action series based on the Halo video game
Steven Spielberg is set to produce a live-action series based on the Halo video game

The majority were male-friendly titles, with ties to the company’s major video game franchises, including Gears of War, Age of Empires, Fable and Forza Motorsport.

Only one had made it to air – Every Street United, a football-themed reality show, which debuted last month.

Documentary programme Signal to Noise and a second Halo spin-off, Halo: Nightfall, written by Prison Break creator Paul Scheurin, are already in production and will be not be cancelled.

Humans, a co-production with Channel 4 in the UK, is also expected to go ahead.

A remake of a Swedish series about humans living with robot servants, the eight-episode drama is scheduled to debut next year.

“Xbox will continue to support and deliver interactive sports content like NFL on Xbox, and we will continue to enhance our entertainment offering on console by innovating the TV experience through the monthly console updates,” said Microsoft in a statement.

The closure comes against the background of major cuts at the technology firm.

Up to 18,000 jobs will go, the majority from its phone unit Nokia, which Microsoft bought in April.

Media Mega Mergers (1986-2004) Timeline

Below is a summary of major media mergers and acquisitions that took place from the 1980’s through 2004 (Common Cause, 2004).

nuary 1986 buys  for $3.5 billion. Capital Cities/ABC Inc. is created.
June 1986  purchases , parent company of and NBC television network for $6.4 billion. At this time, it was the largest non-oil acquisition in U.S. history.
November 1989 buys for $3.4 billion.
January 1990   merges withcreating ,world’s biggest media conglomerate ($14.1 billion merger).
January 1991 Matsushita Electric Industrial Co. of Japan purchase   for $6.9 billion.
September 1993 buys , parent company of   for $1.1 billion. This was the biggest  takeover in U.S. newspaper history.
March 1994 purchasesfor $8.4 billion
July 1994 After winning a bidding war against QVC Inc,,acquires  for $10 billion.
June 1995 purchases  from Matsushita (Japanese corporation) for $5.7 billion. The new entity is called .
November 1995 acquiresfor $5.4 billion.
February 1996 buys Capital Cities/ABC for $19 billion. A new media conglomerate in movies, television and publishing is created.
October 1996  merges with (a $7.6 billion merger).
December 1996 Two of the biggest radio station operators combine: Westinghouse Electric Corp.’s CBS unit buys Infinity Broadcasting Co. for $4.7 billion
December 1997 Westinghouse Electric Corp. changes its name to   . after selling its traditional businesses, including power-generated equipment and light bulbs.
December 1998 The largest initial public offering (IPO) in the media industry:  sells 17 percent of Infinity Broadcasting Corp., raising $2.9 billion dollars.
December 1998  purchases for $10.4 billion.
August 1999  agrees to buy , the leading syndicator of television programs, for $2.5 billion.
September 1999 announces deal to purchase for $81.5 billion. This is one of the largest media deals in U.S. history.
October 1999 announces a $23 billion dollar takeover of the number two radio chain, AMFM.
January 2000 merger with . This is the largest-ever combination in the media industry ($135 billion merger)
March 2000 (publishes Chicago Tribune) buys Times Mirror Co., (publisher of the Los Angeles Times)  for $6.5 billion.
June 2000  , and  merge. A fully integrated global media and communications company for the wired and wireless world is created.
November 2000  buys   for $3 billion.
October 2001 tries to become the dominant satellite television provider in the United States through a merger with    (a $25.8 billion deal).  In 2002, the U.S. Justice Department thwarted the merger.
December 2001 French Media firm,buys for $10.3 billion.
December 2001  merges with broadband unit. This $52 billion dollar merger will lead to a subscriber base of 22.3 million subscribers.
April 2003  acquires control of (parent company of DirecTV.) for a $6.6 billion.
July 2003  acquires and its subsidiaries AltaVista and AlltheWeb
September 2003 US regulators approve the $3.2 billion purchase  by  . The new company is the biggest U.S. Spanish-language television and radio networks provider.
October 2003 is created through the combination of  and cable channels and GE’s .  This $43 billion entertainment powerhouse was created to compete leading entertainment companies, such as Walt Disney Co. and Viacom Inc.
February 2004 buys  Wireless Services Inc. for $41 billion. This created the U.S.’s largest  mobile phone company.
August 2004  is created by the merger of   and .  The new entity is jointly owned by the two companies (50/50).
November 2004 buys , a top provider of business news and financial information, for $519 million.

Analysing the desi popular

From Prince Biscuits to Dalda to Surf Excel, our minds and childhoods echo with TV jingles, nationalistic pop anthems from the 90s and snippets of jokes from 50-50. Pop culture is always musical. Ask someone about their favourite bit of Pakistani pop culture, and invariably the answer is Nazia Hassan, “Purani jeans aur guitar”, Vital Signs and Junoon. But a deeper look brings back heart wrenching nostalgia, like watching Thundercats on STN at 7 pm as a kid, or trips to Bata before every new school year, or laughing at Moin Ahktar on PTV. Popular culture by no means is something that can be concretely measured or defined. In Pakistan such frivolity is often sidelined, but by nature of being uncontrolled and spontaneous, pop culture crawls through the cracks to become part of the national psyche.
20742-ads-1391075221-815-640x480Popular culture is a different creature from the national phenomenon of culture. It only comes into being when it has mass effect and acceptance, but with no direct control of the creator or of any form of authority. The actors of the legendary TV show 50-50 have long disappeared from the airwaves, yet the comedy skits are still part of beloved pop culture. Massive aid by the Internet, like YouTube, have ensured that such chapters in our popular history can survive. Most of quality TV from before the 80’s was produced by PTV, and the state enterprise has either lost this content or has been unable to digitize obsolete mediums of film. This compounds one of the problems of popular culture in Pakistan, that it doesn’t last long.
Quality makes for good popularity, but popular culture is often absolutely frivolous (like the popularity of Annie’s Mahiya, or Mathira’s antics on cable TV). It does not have to be art; it just has to be catchy. It is forever changing and evolving, and mostly comedic, artistic or musical. To give a very simple example, the shalwar kameez is culture; the Pierre Cardin twist to the outfit for PIA air hostesses in the 1970’s is pop culture.
The problem with popular culture in Pakistan, as mentioned earlier is its extremely short lifespan. Even though pop culture is transient, Britney Spears head shaving shenanigans have lasted longer in our public memory than Dr aur Billa’s hilarious take on pop music. This is probably due to the nature of our media and how it is controlled. Virtually all the fodder for pop culture in the last ten years has come not from art and music but from 24 hour news channels, like Amir Liaqat’s “Ghalib film dekhi hai aap neh?”, and Maya Khan’s “Apnay maan baap ko dhoka mat dain” (about sitting with a member of the opposite sex in a park). In a country obsessed with national security and political drama, it is not hard to see why high culture (like fine art) and low culture (like Pushto films with buxom dancing lasses) have a minimal role in discourse. Even when high art and popular culture are as important to the construction of Pakistani identity as religion, ethnicity or politics.
In the 1990s, the heyday of pop music in Pakistan, these 24 hour news channels did not exist. In fact, it can be argued that news channels like Geo and Dunya were the death of entertainment channels like Indus music that, for a few years had captured the attention of teens across urban Pakistan (for one, it propelled Jal’s Aadat into Pakistani music’s Hall of Fame). It is only in the last two to four years that we have seen the beginnings of a renaissance of entertainment channels with Hum Tv.
old-days-ptvGeneral Zia’s years were a blur of state censorship and state controlled television to the extent that even female actors sleeping in bed on TV has to have a veil on their heads. The state does have a role in creating what is popular culture, but this is hardly equal to the state controlling it. The most popular example of this from outside Pakistan was propaganda posters during World War 2. The most wonderful art and design was combined with government messages across the world including the US, Great Britain, Soviet Russia, Japan and China. One of the most popular posters was the red British “Keep Calm and Carry On” poster. Today these posters have survived because to the masses, they represent an instantly recognizable version of history, not because of state control of history.
Pakistan has never had a tradition of propaganda posters but one of the bastions of national television (and even a mouthpiece for state propaganda), Shaista Zaid, is an icon today. She is instantly recognizable, and even beloved by her long standing presence on PTV, with her perfectly pinned dupatta and impeccable English accent. Again, her figure is not created by any authority, it is rather how she has been perceived and received by the masses that fixes her in our memories. Her retirement thus spawned long bouts of reminiscing about the lives and times of General Zia.
It can be argued that Humsafar was the first drama to break the stereotyping of Pakistani TV as being dull and uncreative plot wise. Other popular shows on TV like Jutt and Bond, Shashlik and Teen bata teen, were different in the sense that they targeted a young population with comedy. Interestingly, Jawad Bashir’s hand was behind all three of these comedies. Including the music of Dr aur Billa, well produced music videos like Abrar-ul-Haq’s Preeto, and Ufone GSM’s riotous adverts, Bashir may be the single biggest contributor to Pakistani pop culture since the 90s with honorable mentions to partners-in-crime, Adeel Hashmi, Vasay Chaudhry and Faisal Qureshi. Good comedy was always popular (whether Moin Akhtar cross-dressing in Rozi in the 90s or the inane hilarity of the sitcom Bulbulay today), but quality dramas were few and far between.
The sad thing is that such changes in local culture are not given importance in dominant narratives. With a threadbare film and music industry, break throughs like Jutt and Bond or Humsafar open us to local art but are often not capitalized on because they do not feature into the power structures of society. It is sometimes argued that during Zia’s time, there was a cap put on creativity, that due to government censorship and control, the quality of national TV fell. Yet there are short lived blips of renaissance here and there, for example shows like Chand Grehn in the 90s. Today the problem is not state control but societal encouragement of such projects and the people behind them.

“The Above Article has published in The Natioan, Daily English News Paper.
Personal views expressed on Media Blinks  are solely those of the respective contributors, writers and external source which published in courtesy, Do not reflect those of the Media Blinks. “

Football World Cup 2014: Advertisers using ‘antiquated sexism’ in TV campaigns

It is the safest sign that a major football tournament is imminent: an influx of adverts portraying women as sport-loathing killjoys and men as oafs interested only in goals and boobs. According to campaigners, this year’s World Cup is proving a vintage year.

world-cup-2014-campaignA rash of regressive marketing campaigns, apparently from the imagination of 1950s ad men, have been provoking complaints. Pot Noodle’s take on the World Cup’s Brazilian location is a talking beach towel that leers at women in skimpy bikinis, which has prompted 94 complaints to the Advertising Standards Authority and a deluge of objections on social media.

A Unilever spokeswoman said the advert was intended to be “tongue-in-cheek” but that since “a number of viewers did not appreciate it”, it will no longer be broadcast in its current form.

Feminist campaigners say that female football fans are absent from the majority of World Cup-themed advertising and when women appear they are generally cast as either nags or window dressing.

The latest advert for Pringles (re-branded Pringoooals for the duration of the tournament) features a man with three friends in England colours watching a match on television.

When the man’s phone rings, he answers it and says: “Oh hi hon, I’m just travelling. Yeah, I’m going into a tunnel,” before sticking his mobile into a Pringles tube and putting the lid on it.

The feminist campaigner, Caroline Criado-Perez, said: “[Adverts like these] are incredibly antiquated and not at all reflective of society and who is watching football… it’s trivialising women and turning men into slathering blokes who are only concerned with watching football, drinking beer and ogling girls. It’s embarrassing for everyone concerned.”

In a similar vein to Pringles, Curry’s PC World’s “Football? What Football?” campaign features three different husbands trying to con their wives into buying big televisions so they can watch football. The advert prompted a handful of complaints to the ASA but most saved their vitriol for social media.

One viewer, Katie Pugh, posted on Twitter: “Currys still churning out sexist adverts, completely oblivious that as many women as men will be glued to the tellybox during the World Cup!”

Another, Louise Thomson, wrote: “Not impressed with advertising using World Cup as an excuse for #everydaysexism @Pringles and Currys PC World, I’m looking at you.”

A Curry’s spokesman said: “Our current TV campaign is driven by a universal insight about relationships, which provides fertile ground for humour and if anything shows the female in the ultimate position of authority. Our advertising in no way says that only men purchase TVs.”

But Ruth Holdaway, chief executive of the Women’s Sport and Fitness Foundation, said that this kind of advertising excluded women from the game.

This Currys-PC World campaign features a husband trying to con his green-fingered wife into buying a big television for her to watch her gardening programmes on This Currys-PC World campaign features a husband trying to con his green-fingered wife into buying a big television for her to watch her gardening programmes on

“The World Cup provides an opportunity for everyone – male and female – to celebrate a sport they are passionate about,” she said. “What a shame then that so many of the current advertising campaigns using the World Cup as a hook still exclude women.”

She said they were aware of only one campaign that recognises women as having any role to play in football.

“The others present women, at best, as being disinterested in the game and at worst as being capable only of looking good on a Brazilian beach dressed in a teeny tiny bikini. Women now make over 70 per cent of household purchasing decisions.

“Furthermore, with 80,000 women in the UK telling us they want to play football and many more who love to watch the World Cup, it’s clear advertisers are missing a trick by reflecting only the dated stereotype that football is the preserve of men.”

A Pringles spokeswoman said: “The majority of our TV adverts feature men and women.”

Meanwhile, the Odeon One cinema in Liverpool has cancelled “World Cup Widow” screenings of female-friendly films during the tournament after complaints from feminist groups.

Afghan media analysis April 2014

Analysis are based on Electronic media (TV, Radio)

Media analysis of Afghan media market.
The analysis are very usefull to Pakistan media market.

TOP 20 Categories, April 2014


TOP 10 TV Channels by revenue
April 2014



Day Part Slice


April 2014

TV / FM Spending Ratio
April 2014

Pakistani Advertiser in Afghan market
April 2014

Media analysis of Afghan media market is prepared by Media Track, The Media Analysis Partner of Media Blinks.


Print Media Business Analysis of March 2014

Data Statics

Print media analysis are based on monitoring from 22 Major Publications from Karachi, Lahore, Islamabad and 19 Leading Magazines / Digest . Analysis figures are combined from Publications and Magazine.

Tariff rate are applied for Spend analysis.

TOP 20 Brands by Spend

from Publications and Magazines March 2014



TOP 20 Player by Spend March 2014

from Publications and Magazines


TOP 20 Publications by Revenue, March 2014

Publications vs MAGAZINES by Revenue
March 2014


Amazing facts:

In Mobile phone operators Telenor has 67% Share of Spend in the Category and Warid has no activity on Print media in the Month of March.
In TEA Category there are tow main Players Tapal and Unilever. Tapal has 5% SOS where as Unilever remain silent.
In Mobile Set Category, Qmobile that is leader on TV and giving very tough time to its Competitors and other leading Spenders but there is 2% share of spend only on Print media.
6 Airlines, 6 Players from Paint category 20 Players from Pharma industry  and 54 Players from Garments/Lawn remain active on Print media ,it may be surprising for some one.


Agriculture, March 2014




GARMETNS / LAWNS, March 2014


Note: All Data provided above is compiled by Media Track, ( Media Analysis Partner of Media Blinks)

PTV signed MoU for Co-Operation with Chinese Central Television

CCTV, The Chinese Central Television and Pakistan Television Corporation Ltd, signed a Memorandum of Understanding (MoU) on mutual co-operation in the field of broadcasting here that would enable CCTV News and CCTV 9 documentary channel landing rights in Pakistan. The MoU was inked by Vice President of CCTV, Zhu Tong and Managing Director of Pakistan Television Muhammad Malick. Ambassador Masood Khalid also witnessed the signing ceremony held at the CCTV headquarters, said a press release issued Sunday.

Muhammad Malick, MD PTV in his remarks following the signing ceremony said that Prime Minister Muhammad Nawaz Sharif, taking special interest in fostering institutional media co-operation, had directed Pakistan media authorities to facilitate China Central Television (CCTV) to commence its transmission into Pakistan at the earliest by enabling it to secure landing rights in Pakistan.



Amongst other developments on the China-Pakistan media co-operation, both television networks would be sharing programming content including that on dubbed entertainment as well as Chinese language learning on a regular and reciprocal basis, Muhammad Malick explained adding that he deemed the MoU, soon to be followed by a formal agreement, to be a milestone in media relations between the two countries.

Zhu Tong said that he was excited seeing media and broadcasting co-operation moving from strength to strength and he looked forward to seeing mutual exchange of programs increasing rapidly in the near future.

Ambassador Masood Khalid, on the occasion, said that he was heartened to see China Pakistan media relations gaining momentum and described the event as significant in Pak-China media co-operation. He said that he looked forward to the MoU taking the shape of a concrete agreement and opening up new vistas of co-operation in broadcasting media.

China Central Television or Chinese Central Television, commonly abbreviated as CCTV, is the predominant state television broadcaster in mainland China. CCTV has a network of 45 channels broadcasting different programmes and is accessible to more than one billion viewers.

Business Recorder

Radio Pakistan launches music school at PBC Academy

Radio Pakistan launches music school at PBC Academy, will start classes from 1st May

Radio Pakistan launches music school at PBC Academy
Radio Pakistan launches music school at PBC Academy

Radio Pakistan has launched music school at Pakistan Broadcasting Academy for the music lovers.Classes will start from first of May and prominent musicians will impart training to music lovers.

Those interested to learn playing harmonium, violin, drum, guitar, and keyboard can take admission. The desired candidates may contact Principal PBA in this regard.

Bashar Momin

Pakistan’s most expensive TV serial, Bashar Momin
A&B Productions & Geo TV and  join hands to bring the most expensive TV serial in Pakistan – Bashar Momin – that begins today, only on Geo Entertainment. During a bloggers meet up earlier this week, the journalists and bloggers had a chance to meet the cast and the crew in a five-star hotel, and all were bowled over by the extravagant steps taken by the production team.

Bashar Momin
Bashar Momin

The play has been directed by Syed Ali Raza Usama, fresh from the success of his debut feature film Main Hoon Shahid Afridi. It has been a phenomenon all over the world that a director migrates to films after polishing his skills on TV, but Usama breaks that taboo for he doesn’t consider himself bound at all. ‘My work is my ibaadat; I am not bound by size of screen.’ Syed Ali Raza Usama said when asked about his return to TV screen. ‘Main screen dekh ke mehnat nahi karta … if I get a good script to direct, I wouldn’t hesitate to pursue the project, even if it was for the radio.’

For a director who called the shots for Geo TV’s magnum opus Kaash Main Teri Beti Na Hoti, Usama doesn’t have any hang-ups. ‘After Main Hoon Shahid Afridi, I realized that you can work at a lavish scale even on TV, and that’s why in Bashar Momin, I have tried to give the feel of a film. The TV industry in Pakistan has the potential and I tried to tap into the territory from the eyes of a filmmaker, and I hope the viewers would like the output.’

But the actors in the play are renowned TV actors – Faisal Qureshi and Sami Khan – who would be sharing the space with newcomers Sundus Tariq, Ushna Khan, Yasir Mazhar and Maheen Khalid Rizvi. ‘Actually Faisal (Qureshi) and Sami (Khan) are both film actors who migrated to TV when opportunities dried up in films. As for the newcomers, let me predict today that they are very hard-working and have the potential to be good film actors in the future.’

So what makes Bashar Momin a tale of romance, revenge, deception and tragedy different from the rest of the TV serials dominating the air waves? The director feels that the drama – based on the ‘Beauty and the Beast’ fairy tale – will serve as a benchmark since it is the most expensive project ever taken up in Pakistan’s TV history. ‘Never before has the jewelry of Nadia Chhotani been seen on the TV screen, Samia & Azmay’s shoes and accessories have never graced TV and renowned hair expert Nabila was consulted for the hair and makeup looks, something that has never been done before. When you endorse so many quality brands, the price of the screen automatically multiplies and that’s exactly what Bashar Momin has done.’

‘I must also mention that we have used famous brands from the house of well-respected fashion designers Ahmed Bham, Rani Siddiqui, Cotton & Cotton, Humayun Alamgir and Ambreen Khan for wardrobes which is a first for TV as well. We have also used next generation camera setup which will make us standout from the competition.’ The director added. ‘Furthermore, it took us three days to come up with the poster shoots of the serial, and that shows our level of commitment.’

Written by Zanjabeel Asim Shah, Bashar Momin is all set to ignite your screens today at 9 p.m. The meet-up was attended by Asif Raza Mir, the Managing Director of Geo TV, renowned actors like Humayun Saeed, Mehmood Aslam and many others. The only problem with the brilliant launch ceremony was the inept anchoring of Naveed Raza who called the director to be a trendsetter on as many as 7 occasions (that too in one line), termed Faisal Qureshi as the Johnny Depp of Pakistan (oh please!) and claimed that FQ was the best actor produced by Pakistan ever, clearly displaying his lack of knowledge as well as an absence of a script.

The News

Companies are trying to keep their products at the top of consumer attention in today’s highly competitive markets, one is bound to question the integrity of some genuinely good products judging by their name and face value.

With the growing demand for premium quality products and the race for over-glamorized ones, people tend to forget and underestimate the potential of products that once gripped the nation’s attention but are considered low-quality products mostly because of their name.


Funnily enough, the cooking oil industry seems to be filled with such examples. We’ve all heard the names of Sufi and Kashmir banaspati and whereas it may sound acceptable to put these names under the line of fire, one rarely questions established brand names like Habib and Dalda.

With all due respect to the founder after whom Sufi products are named, the Sufi Group needs to understand that today is no longer an era where products can sell solely on the basis of a founder’s name.

It’s a shame that the Sufi Group didn’t come up with a more product-centered name even when they launched bottled water. Needless to say, purchasing bottled water with the same name as an established cooking oil brand makes us all think twice. Oil and water clearly do not mix well.

Similar critiques can perhaps be made for Kashmir Banaspati. United Industries has promoted this product all over the place by experimenting with every possible marketing mix that they could, from the name of the product to the extravagant ad campaigns; for what seems to be an attempt to feed on public sentiment for the scenic beauty of the region.

One rarely puts together a valley and cooking oil in the same equation and this is where the company continues to fall short and miss, no matter how big their ad campaigns get.

But just when you think it’s all over, brands like Gaye Banaspati and Moulvi Ghee enter; targeting God knows which segment of the market. With no connection between cows and religious priests and cooking oil, one wonders how long products like these can survive. For the hope of all that is worth advertising, I hope not for long

by -
Sajal Ali

1. Shaan Shahid


Shaan Shahid, popularly known as the Lolly wood last Hero charges a whopping Rs. 5 million for Morning Show on Geo Tv and get handsome amount for movies & brand endorsement.

2. Faisal Qureshi

Faisal Qureshi
Faisal Qureshi

Faisal Qureshi charge Rs. 1 lakh per episode & he is officially the big boss of small screen. Faisal Qureshi has reportedly charged 30 to 40 lakhs for TV serial & for his Morning Show, that comes to 25 lakhs per month.

3. Fawad Afzal Khan

Fawad Khan
Fawad Khan

Fawad Afzal Khan is one of the most popular names of Pakistani Television Industry. Well, it seems the fame has got to his head now as he is demanding to get paid for every scene he enacts in a show. He charged Rs. 200,000/ per episode.

4. Mahira Khan

Mahira Khan
Mahira Khan

who made her debut with none other than megastar Fawad Afzal Khan in “Humsafar” has come a long way since then. She is now one of the top female celebrity earners and charges Rs. 140,000 per episode and per endorsements.


5. RahatFateh Ali Khan

Rahat Fateh Ali
Rahat Fateh Ali

Rahat Fateh Ali Khan is a name to reckon with.He gives all the songs that edge and is highly in demand both in Pakistan and India. He is said to be charging 1-1.5 million per song, and Rs. 300,000 same goes for a live concert.


6. Atif Aslam

Atif Aslam
Atif Aslam

He sang the mere paas paas song which was an instant hit, and since then the singer has only grown in popularity. In India, he is one of the most expensive singers charging from 1-1.5 million. In Pakistan, his concerts are always a sell out and he is said to charge an amount above one million for one night.

7. Saba Qamar


One of the most critically acclaimed actresses is very much in demand these days! She pockets a cool Rs. 25 lakhs per project.


8. Shaista Lodhi


Shaista Lodhi,who makes headlines more for her personal than professional life is one of the most sort out celebrity in and charges Rs. 1.5 lakhs per episode and Rs. 1 lakhs for an endorsement.


9. Noman Ijaz

Noman Ejaz
Noman Ejaz

No wonder we do not see this man often on our television screens. Considered to be the best actor for deep and intense roles; he is the highest paid actor of 2013. He takes away Rs. 30 lakhs per project home.


10. Sajjal Ali

Sajal Ali
Sajal Ali

Sajjal Ali popularly known as the cute and most promising girl charges a whopping Rs. 2.5 million  for endorsements and Rs. 1.25 crore for a film. Now that’s some heavy earning for a person who has just taken baby steps in the world of showbiz.